Content Creator / Social Media Specialist

Key Responsibilities  Create educational and promotional content ideas for social media posts and short-form videos (reels).  Write captions in English and standard Arabic.  Research medical topics accurately to ensure credibility.  Plan and manage monthly social media calendars.  Collaborate with designers, videographers, and photographers for content creation.  Assist in shoot preparation and concept development.  Generate content that aligns with the clinic or brand’s voice and healthcare guidelines.  Stay up-to-date with social media trends, formats, and best practices. Requirements  Experience in social media management or content creation.  Strong writing and creative skills.  Basic understanding of health and medical topics.  Proficiency in social media management platforms, including Meta Business Suite, Ads Manager, TikTok, YouTube, X, Snapchat, and Google.  Ability to collaborate effectively with designers and videographers.  Awareness of current trends and content strategies across social media platforms.

Skills Test (Mandatory) 1. Monthly Content Plan  Create a 1-week Instagram content plan (posts + reels).  Include: o 2 static posts o 1 carousel o 1 short-form reel  Provide caption ideas in English and standard Arabic.  Highlight how each post/reel aligns with current social media trends. 2. Caption Writing  Write 3 sample captions for medical/health topics.  Demonstrate creativity, clarity, and engagement potential. 3. Trend Awareness  Suggest 2 ideas for posts or reels based on current social media trends (e.g., popular formats, hashtags, or challenges suitable for healthcare content).