Manager Marketing

Campaign Strategy & Seasonal Orchestration Annual Growth Calendar: Design and execute the annual tactical calendar for Food and Q-Commerce around key cultural and high-demand moments like Ramadan, Back-to-School, National Day, and major sporting events, establishing rigorous hypotheses and ROI frameworks. Playbook Engineering: Create, document, and scale multi-channel performance playbooks built on continuous A/B testing of pricing mechanics, visual assets, and landing flows to maximize average order value. Lifecycle Marketing & Customer Segmentation Advanced Cohort Modeling: Partner with data analytics teams to isolate high-value user cohorts, category explorers, and dormant profiles, building automated propensity models to drive cross-vertical migration, such as converting Food users to Q-Commerce. Hyper-Personalized CRM: Own the end-to-end orchestration of trigger-based lifecycle messaging across push notifications, in-app cards, email, SMS, and WhatsApp, while enforcing strict fatigue guardrails to minimize opt-out rates. Performance Marketing & Demand Generation User Acquisition: Oversee large-scale app install and re-engagement campaigns across programmatic paid channels like Meta, Google UAC, TikTok, and Snapchat, aligning paid traffic with App Store Optimization to maximize install-to-order conversions. Financial Optimization: Manage the aggregate media mix budget; execute continuous incrementality measurement, geo-testing, and holdout groups to optimize ROAS and voucher efficiency. Commercial Supply Alignment: Partner with Sales, tMart, and Last-Mile Operations teams to design localized merchant-led campaigns, exclusive brand launches, and subscription models that accurately align demand surges with local courier capacity. Team Leadership & Governance People Development: Lead, coach, and elevate a high-performing team of two Senior Growth Specialists, setting clear outcome-oriented KPIs. Data Governance: Maintain absolute compliance with regional data privacy laws, consumer consent management architectures, and strict anti-spam compliance guidelines.

Experience & Market Footprint Tenure: 5 to 8 years of proven experience leading growth marketing, performance marketing, or CRM lifecycle architecture for a high-volume consumer app or digital marketplace. Industry Domain: Deep expertise within hyper-local delivery, quick-commerce, ride-hailing, or transactional e-commerce platforms is highly preferred. Geographic Scope: Substantial, hands-on marketing experience within the MENA region is required, displaying a strong understanding of GCC consumer behavior. Leadership Capabilities: Proven experience recruiting, structuring, or managing high-impact technical marketing personnel. Technical & Tool Competencies Mobile Attribution & Analytics: Deep familiarity with mobile measurement partners like AppsFlyer or Adjust alongside advanced product analytics suites like Firebase, GA4, Amplitude, Looker, or Tableau. Basic SQL literacy is considered a major technical asset. Enterprise CRM Infrastructure: Hands-on mastery of enterprise-grade customer engagement platforms such as Braze, Iterable, or Leanplum for complex customer journey mapping. Paid Media Acquisition: Direct operational knowledge of Google Universal App Campaigns, Meta Ads Manager, TikTok Spark Ads, Snapchat, and OEM/App Store advertising networks. Data Literacy: Elite quantitative skills with a flawless grasp of funnel diagnostics, cohort survival modeling, and incrementality tracking.

Global Tech Footprint: Embed your career within Delivery Hero, a pioneering global market index tech powerhouse, while driving the most recognizable delivery brand in the Middle East. Massive Budget Sovereignty: Take full strategic control over substantial marketing budgets, channel allocation weights, and country-wide pricing incentive strategies. High-Octane Data Access: Work with one of the most sophisticated, data-rich martech and product analytics stacks available in the modern digital economy. C-Suite & Regional Exposure: Direct visibility with regional growth executives and localized commercial directors, establishing an ideal runway for international mobility. Dynamic, Agile Workspace: Thrive in a fast-moving corporate environment that celebrates rapid experimentation, flat hierarchies, and measurable, metric-driven success.