Marketing Executive

Trend Scouting & Product Innovation Trend Forecast: Actively monitor global social media, lifestyle shifts, and international culinary markets to catch viral food and beverage trends early. Concept Brainstorming: Collaborate with the culinary and marketing squads to conceptualize new menu items, innovative presentation styles, and "insta-worthy" consumer experiences. Brand Relevancy: Continuous execution of "outside-the-box" ideas to ensure our portfolio of brands remains culturally relevant, exciting, and ahead of regional competitors. Global Sourcing & Supply Management Bulk Supply Chain Sourcing: Research, identify, and contact global manufacturers and wholesale suppliers to source unique, high-quality products and packaging materials. Merchandise Development: Own the end-to-end development of custom branded merchandise and promotional giveaways (e.g., custom tumblers, aesthetic mugs, keychains, pins, and custom packaging accessories). Commercial Negotiation: Request samples, compare manufacturer quality versus unit pricing, negotiate bulk orders, and efficiently manage procurement tracking. Content & Copywriting Support Aesthetic Copywriting: Write highly engaging, snappy social media captions and brand copy that resonates perfectly with a modern, trend-conscious demographic. Content Collaboration: Work hand-in-hand with our social media managers and videographers to ensure the visual aesthetic matches current digital formats and viral hooks.

Cultural & Creative Alignment Cultural Fluency: A deep, native understanding of the Gen Z subculture, digital humor, and modern aesthetic trends across TikTok, Instagram, and global youth culture. Industry Passion: A genuine obsession with the lifestyle, retail, design, and food & beverage spaces. Mindset: Highly flexible, proactive, and comfortable shifting your focus across multiple diverse restaurant and cafe concepts. Operational & Sourcing Competencies E-Commerce & Procurement Mastery: Strong, practical experience navigating online sourcing platforms (Alibaba, global wholesale directories, etc.) to purchase items in bulk from international manufacturers. Supplier Management: Excellent communication skills to negotiate terms, compare pricing matrices, analyze logistics details, and ensure sample quality checks. Creative Writing: Strong verbal and written communication skills in English, with a natural flair for writing engaging social media copy.

Multi-Brand Playground: Avoid corporate monotony by working across a highly diverse portfolio of unique, rapidly growing F&B concepts. Creative Sovereignty: See your personal ideas, trend predictions, and merchandise designs rapidly developed and launched directly into the live market. Dynamic Team Culture: Join a young, progressive, and highly collaborative creative unit that rejects micro-management and values bold experimentation. Direct Strategic Impact: Play an instrumental, highly visible role in defining the visual identity, product lines, and cultural footprint of the region's coolest new brands. Global Network Building: Build a global portfolio of manufacturing contacts, international supplier relationships, and high-impact consumer marketing campaigns.