Brand Communications Manager

Team Leadership & Development: Lead, mentor, and develop the brand communications team; set clear KPIs, conduct performance reviews, and manage workloads to ensure productivity and team well-being. Strategic Planning: Develop and implement integrated brand strategies, including PR campaigns, media relations, and sponsorship evaluations aligned with business goals. Creative Campaigning: Conceptualize innovative creative concepts and PR initiatives that build brand awareness and manage reputation across all touchpoints. Media & Influencer Relations: Cultivate strong relationships with journalists, media outlets, and influencers to secure impactful coverage and oversee the distribution of compelling press releases. Brand Stewardship: Maintain strict adherence to brand identity, tone of voice, and visual guidelines; oversee talent selection for TV, radio, and photoshoots to ensure alignment. Reputation Management: Proactively monitor media coverage and public sentiment, developing strategies to mitigate risks and protect the company's image. Content Excellence: Produce and proofread high-quality, on-brand copy and deliver persuasive presentations to pitch new strategies to internal and external stakeholders. Performance Analytics: Establish criteria for evaluating sponsorships, monitor communication metrics, and provide regular progress reports on campaign impact and ROI.

Education: Bachelor’s degree in Public Relations, Communications, or a related field. Experience: 8–10 years of proven experience in brand communications or a relevant combination of education and professional practice. Leadership Mastery: Demonstrated ability to motivate, develop, and foster resilience within a high-performing creative team. Strategic Execution: A proven track record of executing successful, large-scale integrated communication strategies. Media Savvy: Deep experience in cultivating and leveraging relationships with key media outlets and industry influencers. Crisis Awareness: Proficiency in monitoring sentiment and proactively managing reputation-related issues. Analytical Skills: Ability to analyze and interpret complex performance metrics (e.g., media reach, campaign sentiment, and ROI). Talent Management: Skill in overseeing creative talent selection (VO, TV, Radio) to ensure total brand alignment.

Narrative Ownership: Take the lead in shaping and protecting the voice of a major brand across all communication channels. Collaborative Influence: Work at the intersection of Digital, Creative, and Corporate teams to drive unified innovation. Leadership Impact: Direct authority to build, train, and mentor a team, leaving a lasting mark on the department's culture. Creative Freedom: A mandate to conceptualize and execute innovative, "outside-the-box" PR and brand campaigns. Strategic Growth: High-visibility role with the opportunity to influence the company’s vision and long-term values at a senior level.