Social Media & Marketing Specialist

Content Strategy: Build and execute a monthly content calendar across Instagram, LinkedIn, TikTok, and Facebook. Campaign Management: Run targeted marketing campaigns for brand awareness, lead generation (sales), and driver recruitment (HR). Creative Direction: Manage and guide the graphic designer, providing direction to ensure high-quality visual output. Cross-Departmental Coordination: Collaborate with HR, Operations, and Warehouse teams to turn internal updates into public marketing stories. Public Relations: Build and maintain relationships with influencers, media outlets, and business partners. Analytics & Reporting: Track KPIs and present monthly reports to management showing insights and the financial return on marketing spend. Brand Guarding: Ensure every post and communication adheres to the brand's specific logos, colors, and tone of voice.

Skill Set: Must be a "storyteller" who is also data-driven (comfortable with numbers and performance metrics). Technical Knowledge: Understanding of social media algorithms and how to run paid lead-generation campaigns. Managerial Ability: Experience in giving creative direction and managing a designer's workflow. Strategic Mindset: Ability to align social media activity with overall business goals (like finding new drivers or logistics clients). Organizational Skills: Strict adherence to timelines; ensuring the content calendar is delivered on time without delays.

Impact: A high-visibility role where you lead the brand's growth and directly influence the company's success.